facebook LIVE
Promoted commerce initiatives through weekly live programming by hand-selecting featured brand assortments (e.g. color, body, skincare, haircare).
facebook LIVE
Performed live programming for video courses by creating holistic media briefs (e.g., objectives, messaging, content strategy).
facebook GROUP
Launched Thrive Market Insiders, a private Facebook Group, to improve membership experience by developing content strategy with cross-functional teams and managing community through real-time engagement.
facebook LIVE
Managed pre-production, content briefs and promotional strategy for live programming.