Scaled social presence and digital community with brand relaunch at Haus Labs by Lady Gaga
by leading creative and data-driven content strategy for all owned, founder and retailer channels.
INSTAGRAM REELS
Led content strategy for social-driven and 360 marketing campaigns (e.g., product/brand launches, always-on, evergreen, blitz) and social-dedicated content shoots.
Sephora UK Launch with Lady Gaga
Sephora UK Announce
Sephora UK UGC
Sephora EU 3D Animation
Sephora Sunday with 12 EU creators
12 Sephora EU Countries Launch
Social Mature Model Shoot
Social x Edu Shoot
Social Shoot
INSTAGRAM LIVE
Managed pre-production, content briefs and promotional strategy for live programming.
Sephora EU Launch with Lady Gaga + Nikkie Tutorials
Foundation Launch
Concealer Launch with Lady Gaga + Carla Cassandra
Inspired the dance community with edu-tainment content across online classes, programs and instructors by establishing social strategy and foundational frameworks.
INSTAGRAM grid
Launched social media campaigns for new dance styles (e.g., ballet, contemporary, jazz) and classes (e.g., BTS “Butter”).
Intro to Ballet Launch
Intro to Contemporary Launch
Intro to Jazz Launch
BTS Butter Teaser
BTS Butter Launch
BTS Butter Behind-the-Scenes
At the height of COVID, connected Ipsters to express their unique beauty through engaging content and virtual events by tracking regular insights to inform content strategy.
INSTAGRAM LIVE
Set campaign projections by forecasting follower and engagement goals through data analysis to determine successful key metrics.
IPSY Live: Summer Social - Saweetie Performance
IPSY Live: Spring Social - Make-Off with Nikita Dragun & Iggy Azalea
May Perk-Me-Up Pop-Up Shop
INSTAGRAM STORIES
Led subscriber exclusive program by establishing a promotional timeline for increased engagement on membership-driven content through social-first moments.
Glam Bag Plus Ultra Personalization Launch
Pop-Up Shop Products
Welcome
Built a #LetsThrive experience for health conscious consumers by developing social strategy and UGC campaigns with community-first content, partnering with internal teams and external brands.
INSTAGRAM STORIES
Deep dive into brand storytelling through fun, creative and engaging content (e.g., promotions, brand/employee takeovers, behind-the-scenes).
Behind-the-Scenes of Thrive Market EVOO
Whole30 Takeover With Thrive Market Employees
Thrive Market's 3rd Birthday
Brand Spotlight With Four Sigmatic
Brand Spotlight With Repurpose
Thrive Market HQ Tour With Social Media Team