facebook LIVE
At IPSY, we produce weekly live programming to promote e-commerce initiatives. I select the brand assortments in color, body, skincare, and haircare categories to be featured.
Pop-Up Shop
Add-Ons Products
Mystery Bags
facebook LIVE
At Commune Media, I worked with the video team and course teachers to film a live segment. The goal was to drive course sign ups, grow community members, and personalize the course beyond general marketing materials.
Tap Into Healing with Jennifer Partridge
The Nature of Reality with Depak Chopra
The Desire Map with Danielle LaPorte
facebook GROUP
I launched Thrive Market Insiders, an invitation-only Facebook Group with 10k members. The goal was to improve the brand experience for 400k+ members through packaging, shipping, merchandise and more. I oversaw the content calendar, managed real-time conversations, and worked closely with multiple teams across the company to address member concerns, suggestions, and questions.
facebook LIVE
At Thrive Market, I worked with the video and influencer teams to ideate a live segment. I developed in-depth briefs that includes logistics, partner asks, and segment rundown. I also wrote copy to promote the event on social channels, including Facebook, Instagram, and Twitter.
Laird Superfood Products With Laird Hamilton & Gabrielle Reece
Natural DIYs With Bloggers Wellness Mama & Mommypotamus
Paleo 101 With Nom Nom Paleo Author Michelle Tam
Whole30 Made Easy With Founder Melissa Hartwig
Primal Kitchen Products With Author Mark Sisson
How to Be a Happy Cook With Author Daphne Oz