facebook LIVE
At IPSY, we produce weekly live programming to promote e-commerce initiatives. I select the brand assortments in color, body, skincare, and haircare categories to be featured.
facebook LIVE
At Commune Media, I worked with the video team and course teachers to film a live segment. The goal was to drive course sign ups, grow community members, and personalize the course beyond general marketing materials.
facebook GROUP
I launched Thrive Market Insiders, an invitation-only Facebook Group with 10k members. The goal was to improve the brand experience for 400k+ members through packaging, shipping, merchandise and more. I oversaw the content calendar, managed real-time conversations, and worked closely with multiple teams across the company to address member concerns, suggestions, and questions.
facebook LIVE
At Thrive Market, I worked with the video and influencer teams to ideate a live segment. I developed in-depth briefs that includes logistics, partner asks, and segment rundown. I also wrote copy to promote the event on social channels, including Facebook, Instagram, and Twitter.