Scaled social presence and digital community with brand relaunch at Haus Labs by Lady Gaga
by leading creative, social-first and
data-driven content strategy.
INSTAGRAM REELS
Sephora UK Launch with Lady Gaga
Sephora UK Announce
Sephora UK UGC
Sephora EU 3D Animation
Sephora Sunday with 12 EU creators
12 Sephora EU Countries Launch
Social Mature Model Shoot
Social x Edu Shoot
Social Shoot
INSTAGRAM LIVE
Sephora EU Launch with Lady Gaga + Nikkie Tutorials
Foundation Launch
Concealer Launch with Lady Gaga + Carla Cassandra
STEEZY’s Instagram connects the dance community through education, entertainment, and inspiration with engaging short and long-form video content across various classes, styles, and programs. We highlight choreography, instructors & UGC content and host weekly dance challenges.
INSTAGRAM grid
I launched the social media campaign strategy for new Ballet, Contemporary, and Jazz styles. I also developed the social marketing plan for BTS “Butter” class featuring choreographer Brian Puspos across three levels (beginner, intermediate, and advance).
Intro to Ballet Launch
Intro to Contemporary Launch
Intro to Jazz Launch
BTS Butter Teaser
BTS Butter Launch
BTS Butter Behind-the-Scenes
IPSY’s Instagram inspires new and existing followers to express their unique beauty while offering endless entertainment. Content includes beauty tips and education from experts and creators, Glam Bag sneak peeks, giveaways, and user generated content. I report on data insights to inform content strategy to meet objective key results.
INSTAGRAM LIVE
IPSY’s Instagram Live includes virtual campaigns and e-commerce moments. For IPSY Live campaigns, I forecast follower growth and engagement goals based on previous campaign performances through data analysis to determine successful key metrics. For e-commerce moments, I develop a social marketing plan for member portfolios through product placement and creative assets to drive conversion and retention.
IPSY Live: Summer Social - Saweetie Performance
IPSY Live: Spring Social - Make-Off with Nikita Dragun & Iggy Azalea
May Perk-Me-Up Pop-Up Shop
INSTAGRAM STORIES
As the lead for commerce initiatives at IPSY, I develop the social marketing plan for new member portfolio updates and strategically select beauty products in promotional assets working cross-functionally with brand partnership, commerce, merchandise, tech, email marketing & editorial teams.
Glam Bag Plus Ultra Personalization Launch
Pop-Up Shop Products
Welcome
Thrive Market's Instagram creates a “Let’s Thrive” experience to build a healthy lifestyle and community. Content includes product sales, brand spotlights, recipes from the blog, and user generated content. I developed the content programming and strategized each post based on data insights.
INSTAGRAM STORIES
Thrive Market's Instagram Stories includes branded promotions, brand and employee takeovers, and behind-the-scenes content. I developed the storylines, drafted the scripts, and filmed the segments.
Behind-the-Scenes of Thrive Market EVOO
Whole30 Takeover With Thrive Market Employees
Thrive Market's 3rd Birthday
Brand Spotlight With Four Sigmatic
Brand Spotlight With Repurpose
Thrive Market HQ Tour With Social Media Team