TIKTOK

STEEZY’s TikTok spans across all dance-related content from challenges to tutorials to choreography. We lean in & participate in trends, connect with people, have conversations, build advocacy, and ultimately drive to purchase.

Launched in April 2020, IPSY’s TikTok leverages the virality and relative newness of the platform to heighten brand buzz and become the pre-eminent community beauty brand. I measure the regular performance in follower growth and engagement of trending, highly entertaining videos.